by eSage Group | Mar 26, 2012 | Article Review, Uncategorized
Intriguing Forester article. The author suggests that technology is so central to business these days that there should not really be a separate IT strategy, but rather a business strategy with a technology component. It’s hard to argue that technology is not...
by eSage Group | Mar 14, 2012 | Article Review
57% of #CMO are not basing marketing spend on ROI analysis, rather on historical spend and gut. How do you budget? Are you trying to establish KPI’s? >>Article from Marketing Charts http://bit.ly/zEGdh9 Only 14% of senior marketers whose companies use...
by eSage Group | Mar 12, 2012 | Article Review
by Stephanie Miller http://bit.ly/wv5Guk You’ve likely heard something about “Big Data,” and may be wondering what this is and if it has any impact on marketers and your world. There are lots of ways people use (and misuse) the term, but for...
by eSage Group | Feb 18, 2012 | Article Review
Our continued thoughts on the great article from McKinsey that notes the importance of data driven marketing. Extracting Meaningful Intelligence Marketers today not only need to be able to plan for effective sales and marketing channel data integration, they also need...
by eSage Group | Feb 18, 2012 | Article Review
Read a great article from McKinsey that notes the importance of data driven marketing. Due to the new models of customer engagement and the technical complexity involved in dealing with the resulting mounds of data from social networks, websites, other online media...
