eSage Group is excited to present Sujay Kar, VP of Strategic Analytics and Business Insights at Dollar Shave Club.

Join us virtually on September 29th at 2pm PT (5pm ET) as Sujay discusses Analytics for a Direct to Consumer Business Model: What’s the same? What’s Different? as part of eSage Group’s Marketing Analytics Speaker Series.

Sujay is a direct to consumer veteran with 5+ years of experience leading Analytics organizations. We are excited to hear from a seasoned analytics veteran! The details of Sujay’s talk are below:

How does the most successful customer centric DTC businesses leverage ‘Data’ as a strategic competitive differentiator and also internally drive a culture of innovation?

-What are traits of the most successful customer centric, DTC companies? What puts them ahead of their pack?
-What are the key pillars in building a Data driven culture and increasing collective data literacy of the Organization. Is COVID changing how the data team’s of the future look like?
-How to build data driven Experimentation culture
-What is the ideal dream ‘data team’? Hiring vs. developing and building a team?
-You started the data journey, how do you scale? “Build to Last”

You can view Sujay’s LinkedIn profile here.

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eSage Group (esagegroup.com) is a boutique Business Intelligence & Marketing Analytics consultancy and is the organizer and sponsor of eSage Group’s Monthly Marketing Analytics Speaker Series.

eSage Group’s services help you quickly and effectively connect your marketing data from social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. We enable clients to uncover hidden insights that give a more complete view of customers, leading to better customer engagement and optimization of marketing spend across channels.

Thank you to our venue sponsor, Neustar! When we can meet in person again, we are looking forward to meeting you all at Neustar. Neustar (www.neustar.com) is a leading provider of solutions for Enterprise Marketers (working with over 60% of the Fortune 100) to enable capabilities related to:
• Real-time Customer Intelligence (1st Party Identity Resolution, 3rd Party Insight, and Programmatic activation through our iDMP)
• Customer Experience (Call-Center / Website customization and granular audience activation in walled gardens, advanced TV, and the open web)
• Marketing Analytics (Customer Segmentation, Marketing Mix Models, Digital Attribution, TV Attribution)

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