eSage Group’s L.A. Marketing Analytics Group Presents Greta Shafrazian, Director Digital Research with Warner Bros, speaking on The Big Picture: Digital Trends in Culture.
Please join us as Greta Shafrazian, Director of Digital Research at Warner Bros. & UCLA Instructor of Digital Analytics, gives a visceral and future-leaning presentation on some key macro level digital trends in culture.
The presentation will focus on:
o The Filter Bubble phenomenon: How social media & algorithms curate a view for us based on our values & likes, and filter out anything that is contradictory, in effect keeping us locked into our own personal echo chambers.
o Digital Detoxification: How culture “shifting” from a pro-tech addiction philosophy to now more push back and consumers desiring simplification.
o Augmented Reality: How A/R is becoming mainstream and how some brands are integrating AR for improved customer experiences, to drive sales, etc.
o Hyper Bespoke: How digitization is driving custom manufacturing, where consumers seek more control of the products they buy.
o Humanizing Artificial Intelligence: How consumers are desiring more ‘personal’ and humanized experiences with AI, and how some brands are creating these experiences.
o The Next Billion: A metaphor for the future of the internet—the exponential growth in connectivity that is coming from emerging markets, and how vastly different people in emerging markets are using technology.
You can view Greta Shafrazian’s LinkedIn profile here: http://bit.ly/2MMqeXo
**Please note we have moved locations. Our events will now be at VideoAmp**
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eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).