ALERT: Google’s Universal Analytics is going away forever on July 1, 2024!

Have you made the switch to Google Analytics 4?

If your company is using Universal Analytics and you haven’t migrated to Google Analytics 4 (GA4), now is the time! When you make the switch, you will have the opportunity to tap into GA4’s advanced analysis capabilities including machine learning-powered insights, cross-device tracking and improved user journey visualization. eSage Group can help you with this, we have the expertise to make a smooth transition.

Google notified users that “on July 1st, 2024 all Universal Analytics properties will stop processing data. Google is strongly encouraging all users to make the switch to Google Analytics 4 as soon as possible.”

Here’s a little more about the changes you can expect with the transition from UA to GA4.

When will Universal Analytics be shut down for good? Will I lose my data???

July 1, 2024: All users, including those accessing 360 properties, will lose access to the Universal Analytics user interface and API starting on July 1, 2024. We know your data is important to you, and we recommend that you export your historical reports before this date.” eSage Group can help you with this process.

Is it too late to get an extension?

Those who applied for an extension have until July 1st, 2024 to stop using Universal Analytics. “360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024. 360 Universal Analytics properties without a current 360 order (Google Analytics 4 or Universal Analytics) will be subject to downgrade to standard Universal Analytics properties, will not receive the extension, and will stop processing data on July 1, 2023.”

Ready to tackle the migration on your own?

Do you have the technical skill in-house and the time to do the migration? Is your team aware of the process to make this change?

Google has created a few resources for you including a Migration Guide for Beginners.

If you need help with this migration, eSage Group is here!

How can eSage Group help my organization make the switch?

Transitioning analytics platforms is hard and takes some pre-planning. If done improperly organizations can lose key analytics about their customers’ and prospects’ engagement with your brand. This is where eSage Group can help.

Our team of expert consultants can help your organization develop and execute a plan for a smooth transition from Universal Analytics to Google Analytics 4. We have a deep understanding of GA4’s schema and can help your team transition over while and give recommendations for new metrics and dimensions using best practices for marketers that drive ROI. And, with over 20+ years of experience working on Business Intelligence and Marketing Analytics projects for enterprise clients, we have the technical skills to get any BI / Analytics project you need help with completed and delivering business value. Get in touch eSage Group today to learn more!

Need Help Transitioning Your Enterprise Organization to Google Analytics 4?

What is your organization’s plan to make the switch? If you need help getting your Universal Analytics property migrated over to GA4, the eSage Group team is here – fill out the contact form below and someone from our team will get in touch!