by eSage Group | Oct 15, 2020 | Data Driven Organization, Marketing Analytics
The best advertising should make you nervous about what you’re not buying. Mary Wells Lawrence Founder, President — Wells, Rich Green Just what is a Customer Data Platform? So you’re evaluating CDPs and need to know what to look for? You’ve come to the right...
by eSage Group | Sep 4, 2020 | Data Driven Organization
eSage Group is excited to present Sujay Kar, VP of Strategic Analytics and Business Insights at Dollar Shave Club. Join us virtually on September 29th at 2pm PT (5pm ET) as Sujay discusses Analytics for a Direct to Consumer Business Model: What’s the same? What’s...
by Jason Cannelos | Aug 28, 2020 | Engineering & Technology
Remember, today is the tomorrow you worried about yesterday. Dale Carnegie Introduction So you’re ready to move to the cloud. Great news! You are not alone. According to Gartner, by 2022, 75% of all databases will be deployed or migrated to a cloud platform,...
by eSage Group | Aug 5, 2020 | Marketing Analytics
eSage Group is excited to present Eva Tseng, Sr Manager, Testing Optimization and Personalization and Brian Hannon, Digital Optimization Testing Manager at T-Mobile. Join us virtually at 2:00 pm PT on August 20th as Eva and Brian share “Optimization, Personalization...
by eSage Group | Jul 13, 2020 | Media and Entertainment, Meetup
eSage Group is excited to present Evan Zarider, VP of Global Marketing Analytics, Consumer Insights and Strategy at NBCUniversal Media, LLC. Join us virtually on July 28th for the next installment of eSage Group’s Marketing Analytics Speaker Series as Evan shares...
by Jason Cannelos | Jun 17, 2020 | Engineering & Technology
If I had asked my customers what they wanted, they would have said a faster horse. Henry Ford – Founder, Ford Motor Company Introduction I’ve been called stubborn, but I have never really thought of myself that way until last week. It began with a problem in...
by eSage Group | May 18, 2020 | Meetup
We miss our in-person meet ups for eSage Group’s Marketing Analytics Speaker Series but we are thrilled to host our first virtual event ever! eSage Group’s Los Angeles Marketing Analytics Group is excited to present panelists Mikel Davis, Director of...
by Paco Perez | May 18, 2020 | Advanced Analytics
Using Data Science to understand the value of Acts of Kindness on Customer Conversions Think about the last time you received a gift via a random Act of Kindness that really provided you something valuable when you needed it most. Do you remember how you felt? I bet...
by Jason Cannelos | Apr 16, 2020 | Data Driven Organization
Es 2020, el mundo está en medio de una pandemia y sospecho que muchas personas que leen esto nunca pensaron que estarían administrando sus equipos de forma remota. He gestionado de forma remota equipos de analistas, ingenieros, científicos de datos e ingenieros de...
by Jason Cannelos | Apr 15, 2020 | Data Driven Organization
It is 2020, we are in the middle of a pandemic, and I suspect that many people reading this never thought they’d be managing their teams remotely. I have been remotely managing teams of analysts, engineers, data scientists and project engineers in the US and Latin...
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