by Paco Perez | May 18, 2020 | Advanced Analytics
Using Data Science to understand the value of Acts of Kindness on Customer Conversions Think about the last time you received a gift via a random Act of Kindness that really provided you something valuable when you needed it most. Do you remember how you felt? I bet...
by eSage Group | Feb 19, 2020 | Advanced Analytics, Marketing Analytics, Media and Entertainment
As the situation with COVID-19 continues to evolve and in the interest of everyone’s health and safety we have decided to postpone this event. We hope to reschedule to May 5th but that date is subject to change. We will be monitoring the situation and will only resume...
by eSage Group | Jun 15, 2018 | Advanced Analytics, Data Driven Organization
During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at...
by eSage Group | Jun 13, 2018 | Advanced Analytics, Big Data, Data Driven Organization, Data Visualization, Marketing Analytics
Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started? eSage Group can help you leverage your current...
by eSage Group | May 15, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment
Join us June 5th to hear Claudio Ludovisi discuss The Value of Fan Engagement. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss...
by eSage Group | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Meetup
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
