by eSage Group | Oct 14, 2024 | Marketing Analytics
In the ever-changing landscape of marketing analytics, the comeback of Marketing Mix Modeling (MMM) has caught the attention of many marketing professionals. What’s interesting is that despite the spread of new, fast tracking tools like Multi-Touch Attribution...
by eSage Group | Jun 20, 2024 | Marketing Analytics, News
(Seattle, WA) — eSage Group, a leading data analytics and marketing technology consultancy, today announced that it is excited to have joined the Braze Alloys program as an official solutions partner. With eSage Group’s broad marketing analytics expertise, we...
by eSage Group | Aug 5, 2020 | Marketing Analytics
eSage Group is excited to present Eva Tseng, Sr Manager, Testing Optimization and Personalization and Brian Hannon, Digital Optimization Testing Manager at T-Mobile. Join us virtually at 2:00 pm PT on August 20th as Eva and Brian share “Optimization, Personalization...
by eSage Group | Feb 19, 2020 | Advanced Analytics, Marketing Analytics, Media and Entertainment
As the situation with COVID-19 continues to evolve and in the interest of everyone’s health and safety we have decided to postpone this event. We hope to reschedule to May 5th but that date is subject to change. We will be monitoring the situation and will only resume...