eSage Group is excited to present Eva Tseng, Sr Manager, Testing Optimization and Personalization and Brian Hannon, Digital Optimization Testing Manager at T-Mobile. Join us virtually at 2:00 pm PT on August 20th as Eva and Brian share “Optimization, Personalization and Targeting in Today’s Rapidly Changing World” as part of eSage Group’s Marketing Analytics Speaker Series.
Brian and Evan have both worked within mature optimization and personalization programs, so come learn from the experts and up your game! During their presentation, Eva and Brian will cover:
- What and Why Optimization
- Optimization Framework
- Optimization Workflow
- Personalization and Targeting
- Case Studies
eSage Group (esagegroup.com) is a boutique Business Intelligence & Marketing Analytics consultancy and is the organizer and sponsor of the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).
eSage Group’s services help you quickly and effectively connect your marketing data from social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. We enable clients to uncover hidden insights that give a more complete view of customers, leading to better customer engagement and optimization of marketing spend across channels.
Thank you to our venue sponsor, Neustar! When we can meet in person again, we are looking forward to meeting you all at Neustar. Neustar (www.neustar.com) is a leading provider of solutions for Enterprise Marketers (working with over 60% of the Fortune 100) to enable capabilities related to:
• Real-time Customer Intelligence (1st Party Identity Resolution, 3rd Party Insight, and Programmatic activation through our iDMP)
• Customer Experience (Call-Center / Website customization and granular audience activation in walled gardens, advanced TV, and the open web)
• Marketing Analytics (Customer Segmentation, Marketing Mix Models, Digital Attribution, TV Attribution)