by eSage Group | Jul 13, 2020 | Media and Entertainment, Meetup
eSage Group is excited to present Evan Zarider, VP of Global Marketing Analytics, Consumer Insights and Strategy at NBCUniversal Media, LLC. Join us virtually on July 28th for the next installment of eSage Group’s Marketing Analytics Speaker Series as Evan shares...
by eSage Group | May 18, 2020 | Meetup
We miss our in-person meet ups for eSage Group’s Marketing Analytics Speaker Series but we are thrilled to host our first virtual event ever! eSage Group’s Los Angeles Marketing Analytics Group is excited to present panelists Mikel Davis, Director of...
by eSage Group | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Meetup
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
by eSage Group | Apr 10, 2018 | Advanced Analytics, Data Driven Organization, Marketing Analytics, Meetup
T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great...
by eSage Group | Mar 28, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment, Meetup
If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including...
by eSage Group | Feb 2, 2018 | Advanced Analytics, Marketing Analytics, Meetup
Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the...
