T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses.
In his presentation, Gavin Warrener, Director of Digital and Demand Generation @ T-Mobile, will discuss:
– Differences between B2B and B2C oriented brand analytics
– The unique data issues T-Mobile for Business has and how they are seeking to solve them
– The approach T-Mobile is taking to leverage their consumer marketing infrastructure and capability
– What the “perfect world” of tomorrow looks like for them
We hope to see you on April 17th!
eSage Group is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.