eSage Group is excited to present Evan Zarider, VP of Global Marketing Analytics, Consumer Insights and Strategy at NBCUniversal Media, LLC. Join us virtually on July 28th for the next installment of eSage Group’s Marketing Analytics Speaker Series as Evan shares “Driving TVOD Consumption in an SVOD World.”

Join us to learn about marketing analytics through the lens of a seasoned media and entertainment veteran. During this session, Evan will cover:

• How Universal Pictures fits within the Comcast NBCUniversal ecosystem
• How to drive Transactional Video On-Demand consumption (TVOD, where consumers purchase content on a pay-per-view basis) when the average person already has 3 or more all-you-can-eat subscription services
• How to drive urgency and value using Analytics and Data to activate fans

You can view Evan’s LinkedIn profile here.

Attendee Logistics for Event:
The event content will begin at promptly 3:05 pm PST. We will open the lobby starting at 2:55 pm PST so please be sure to join the meeting early if you can. Upon sign in, please enter your first and last name so we know who you are for Q&A.

***During the meeting we ask that all attendees turn their VIDEO AND AUDIO OFF and remain on mute until we begin Q&A at the end of the presentation.***

Attendees are encouraged to use the Chat function to write in any questions they have during the presentation and be addressed during Q&A! During Q&A, attendees will be selected by the moderator to ask their question and we like to encourage attendees to turn their cameras on while talking to the group!

What to expect at this virtual event: An insightful presentation from a Marketing Analytics Thought Leader with an interactive Q&A session to follow the presentation.

Expected run of event:
2:55 – Lobby opens (Please sign in early and with your first and last name)
3:05 – Announcements
3:10 – Presentation to start
3:50 – Q&A (Please enter your questions into the meeting Chat during presentation!)
4:15 – Event ends

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eSage Group is a boutique Business Intelligence & Marketing Analytics consultancy and is the organizer and sponsor of the eSage Group’s Marketing Analytics Speaker Series.

eSage Group’s services help you quickly and effectively connect your marketing data from social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. We enable clients to uncover hidden insights that give a more complete view of customers, leading to better customer engagement and optimization of marketing spend across channels.

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