Case StudyOptimizing the Global Ad Planning Process with salesforce
3-MONTH, ON-TIME DELIVERY FOR A COMPLEX GLOBAL AD PLANNING USE CASE
4X FASTER SOLUTION THAN PREVIOUS PROCESS
5.0 OUT OF 5.0 CUSTOMER SATISFACTION RATING
Need for Faster Analysis of Complex Global Ad Planning Data
Our client, a global entertainment company, created one of the most successful video game consoles of all time. This success was bolstered by a fine-tuned advertising practice that centered on 12 countries and 3 regions.
The client had talented teams, but some spent all day unifying data streams from multiple sources. These data sources ranged from ad delivery data (clicks, impressions, and video views) to revenue planning data from a CRM system. In addition, the team needed to convert ad revenue data to global and regional currencies. Finally, this whole process had to happen before ad planning and revenue estimations could even begin. Clearly, this ongoing process took considerable time and effort. As a result, the team had minimal time for more important work, such as gathering strategic insights.
How We Improved Time to Analysis by 4X
Using Salesforce’s Media Transparency Center (MTC), eSage Group created a custom Marketing Cloud Intelligence powered by Datorama solution. First, we automated the clients’ data feeds. Second, we created several real-time dashboards that compared planned versus actual revenue in multiple currencies. Third, we simplified the process of pulling complex planning data from CRM. Fourth, we joined ad data from several other sources. Finally, the solution met the local and regional currency needs of all global teams.
eSage Group partnered with the client and Salesforce Customer Success to implement Marketing Cloud Intelligence and build a custom multi-currency solution in under three months. This new platform significantly streamlined the client’s data management and global ad planning process. With this improved system, teams completed their reporting tasks 4X faster. As a result, the solution gave the team much more time to focus on developing strategic insights, and to deliver high-quality work.
For more information about eSage Group’s Salesforce implementations, please visit our Salesforce Solutions page.
“eSage helped us build a global solution to cope with conversions between multiple currencies in Datorama which significantly streamlined our process. They are very knowledgeable, responsible, and collaborative. I definitely enjoyed working with them and appreciate their huge contribution to our Datorama implementation.“
Client Project Lead
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