eSage Group’s L.A. Marketing Analytics Group is excited to host Richard Battersby, VP, Business Intelligence & Digital Analytics at AEG Worldwide to present “100 Million Fans On 100 Individual Journeys.”

Join eSage Group for our Summer Educational Series on Tuesday, August 6th in Santa Monica. We have Richard Battersby coming to discuss:

• AEG Structure and Competitive Strategies
• Building the Event Lifecycle for Fans (Discovery – Purchase – Event – Post Event Communications)
• Analytics and Data to engage fans and activate sponsorships

You can view Richard Battersby’s LinkedIn here.

AEG is the world’s leading sports and live entertainment company. At AEG, they entertain over 100 million guests a year, delivering innovation that inspires athletes, teams, artists and fans.

AEG is: Facilities, Music, Sports, Entertainment Districts, Global Partnerships, Real Estate, Ticketing and much, much more. Join us to learn how Richard and his team at AEG are driving the Fan Experience and activating Sponsorships using deep analytics.

eSage Group is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups.