Date/Time: February 23, 2021, at 2:00 pm - 3:15 pm

eSage Group’s Marketing Analytics Speaker Series is excited to welcome ActionIQ’s Director of Product Strategy, James Meyers, as he presents “If I Had Another Chance: An Analyst’s Look at the CDP Tool Marketplace.”

The number of tool vendors in the Customer Data Platform (CDP) space is growing and becoming more complex. James has made clear his preference by his choice to join ActionIQ, but as a former Gartner Sr. Analyst he promises to give an unbiased look at the CDP marketplace.

James will share a first-hand story titled, “If I Had Another Chance” about the lessons he learned from building a CDP for a Fortune 50 company. For example, James will share…

  • What a successful CDP looks like for stakeholders across CX, Analytics, and IT
  • How a CDP should interact with one’s existing CX and IT technologies
  • Which types of CDPs are available in the vendor marketplace, and which type would have been optimal compared to building a homegrown CDP

James Meyers is a Product Strategy Director, coming to ActionIQ from a leading research firm where he studied and advised organizations on customer data platforms (CDPs) and data-driven marketing. James has unique expertise in data management solutions, having built and operationalized a homemade CDP at Lowe’s Home Improvement in addition to implementing an MDM solution there as well.

You can view James’ LinkedIn profile here.

Registrations are closed for this event.