eSage Group’s Marketing Analytics Speaker Series is excited to host Pandora’s SVP of Growth Performance & CRM, Mike Amsel.
Join us on June 1st at 2pm PT as we talk with Mike, who was a key stakeholder at Pandora during their successful CDP implementation. We’re excited to learn about the selection process and how a implementing a CDP has changed Pandora’s Marketing org. We’ll dig into how a leveraging a Customer Data Platform allowed Mike’s team to focus on more strategic work including CLTV, Audience Analytics, Personalization, Growth Marketing and Performance Marketing.
RSVP today to learn from someone who has actually implemented a CDP as Mike shares stories about the successes and challenges him and his organization faced as an early CDP adopter. This conversation will be moderated by eSage Group’s Principal Architect, Jason Cannelos and Sr. Data Scientist, Kim Vignola.
You can view Mike’s LinkedIn Profile here