eSage Group’s Marketing Analytics Speaker Series is excited to host Pandora’s SVP of Growth Performance & CRM, Mike Amsel.
Join us on June 1st at 2pm PT as we talk with Mike, who was a key stakeholder at Pandora during their successful CDP implementation. We’re excited to learn about the selection process and how a implementing a CDP has changed Pandora’s Marketing org. We’ll dig into how a leveraging a Customer Data Platform allowed Mike’s team to focus on more strategic work including CLTV, Audience Analytics, Personalization, Growth Marketing and Performance Marketing.
RSVP today to learn from someone who has actually implemented a CDP as Mike shares stories about the successes and challenges him and his organization faced as an early CDP adopter. This conversation will be moderated by eSage Group’s Principal Architect, Jason Cannelos and Sr. Data Scientist, Kim Vignola.
Mike Amsel oversees Listener Growth, Performance Marketing and Audience Engagement for SiriusXM. In his role he’s accountable for leading a team of marketers to drive user engagement and business growth across SiriusXM, Pandora and Stitcher. Mike has over 15 years of marketing leadership experience ranging from a series of failed startups to more recently unifying all marketing efforts across the SiriusXM family of brands.
You can view Mike’s LinkedIn Profile here
Registrations are closed for this event.