This past Tuesday we had the honor of hearing Jason Gowans speak at the eSage Group hosted Marketing Analytics Meetup in Seattle. Jason is the Principle Architect at Nordstrom Data Labs and he spoke about ‘How Nordstrom Utilizes Human Intelligence to Blend Brick-and-mortar with Online Commerce’. It was fascinating to learn a sampling of some of the innovative ways the lab is enhancing the customer experience through data. Our personal favorite was a recommendation engine called ‘Our Stylists Suggest’. Check it out in the presentation below! Jason’s presentation provided several examples of how a small, highly skilled team, aligned directly with the business units they serve, can make very rapid progress and provide real marketing ROI.

If you missed the event or would just like to revisit Jason’s talk, here it is:

Thanks to Nordstrom Data Labs for an informative and insightful presentation and everyone who could make it out to our meetup. We hope to see all of you (and more!) at our next event.