We’re excited to be back on the East Side for April! We’re co-hosting with Microsoft and will be meeting in Bravern 2 in Bellevue!
eSage Group’s Seattle Marketing Analytics Group presents Chris Cook, Principal Data Analytics Manager at Microsoft to present “Combining 1st & 3rd Party Data to Better Understand Customer Behavior.”
The ease of use of modern web analytics tools and reporting that comes with every paid media purchase has allowed some level of measurement of nearly every marketing activity online. The problem is that each one of these solutions is a silo from all others, leading many organizations (especially enterprises) to treat each channel as separate, or only tangentially related to one another. See how Microsoft combines data from internal and external sources to look at performance more holistically.
***Registration will close at 10:00 PM the night BEFORE the event (4/15)*** There are a limited amount of spots available for this event so be sure to RSVP now!
Free parking is available in the Bravern garage – take the following steps:
1. Enter the Bravern garage off of southbound 112th Avenue NE.
2. Pull a ticket to access the garage – a Microsoft ID badge will not provide access to the Bravern garage.
3. Park on P-1 or P-2. To access the visitor parking, always turn left prior to the second downed gate arm. Visitors do not have access to parking on P-3 through P-7.
4. If going to Bravern-2, take the Emerald elevators. Request validation from the second floor Reception Desk.
eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.