eSage Group’s L.A. Marketing Analytics Group is excited to present Mark Osborne, Marketing Services at Neustar. Join us on Thursday, 2/13 in West LA at the Neustar’s office to hear Mark present “Cookie-pocalypse! The Future of Customer Data.”
Summary: On January 14th Google announced they will be phasing out all third party cookies by 2022. Third party cookies have been a vital part of data-driven marketing and digital ad targeting for years, but no more as Apple, Google and others are taking steps to align with privacy concerns and new regulations. We’ll explore what this means for marketing analytics and customer insight, explore how leading marketers are responding, and identify actionable best practices and next steps you can take today to ensure your company has a sustainable customer data strategy in place in the face of regulation and change. Neustar believes that decline of the cookie is actually a positive step forward towards a truly identity-centric marketing ecosystem. We believe this announcement will accelerate the strategic development of offline identity-based marketing technology across the ecosystem placing those marketers who adapt and adhere to this new approach in a position of leadership and differentiation against their competitors. Attendees will leave with an understanding of what’s happening, what it means, and what they should do to prepare and respond.
Mark Osborne, named a Marketing Technology Trailblazer by Ad Age magazine, has nearly 20 years’ experience working with the world’s largest brands (Nike, Hulu, General Motors) creating solutions related to Customer Data / Technology and Marketing Analytics. He is a guest lecturer on Marketing at UCLA, and a frequent speaker at industry events. He’ll share insights from Neustar, a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, who recently launched the THREEE (Efficient, Effective, and Ethical) Marketing Council in conjunction with eMarketer, Flashtalking, Forrester, IAB Tech Lab, White Ops, MediaMath and TRUSTX. The council brings all parties in the ecosystem together to establish a collaborative, ongoing initiative focused on identifying, discussing, and addressing the challenges faced in maintaining efficient, effective, and ethical marketing.
What to expect at the event:
A chance to network with like-minded data-analytics folks and a great presentation. Beer, wine and snacks will be provided.
***For security purposes, please include your first and last name upon registration and bring a photo ID for entry to Neustar***
eSage Group (esagegroup.com) is a boutique Business Intelligence & Marketing Analytics consultancy and is the organizer and sponsor of the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).
eSage Group’s services help you quickly and effectively connect your marketing data from social media, websites, digital advertising, customer relationship management and other enterprise systems, allowing you to move from isolated data to fully integrated, cross-channel predictive analytics. We enable clients to uncover hidden insights that give a more complete view of customers, leading to better customer engagement and optimization of marketing spend across channels.
Thank you to our venue sponsor, Neustar! Neustar (www.neustar.com) is a leading provider of solutions for Enterprise Marketers (working with over 60% of the Fortune 100) to enable capabilities related to:
• Real-time Customer Intelligence (1st Party Identity Resolution, 3rd Party Insight, and Programmatic activation through our iDMP)
• Customer Experience (Call-Center / Website customization and granular audience activation in walled gardens, advanced TV, and the open web)
• Marketing Analytics (Customer Segmentation, Marketing Mix Models, Digital Attribution, TV Attribution)