eSage Group’s Marketing Analytics Series is excited to present “Embrace the Disruption: Solidify your First Party Data through an Open Technology and Data Approach”
It is widely agreed that marketing professionals are facing unprecedented challenges in the course of managing disruptions brought about by privacy legislation, ID deprecation, pandemic-driven consumer behavioral shifts, etc..
What is also widely agreed upon, that one of the primary mechanisms in addressing these disruptions is to design your marketing operations in a manner that is powered by a first-party based data foundation.
But how do you do that? How do you orchestrate this approach across various technology point solutions, platforms, clouds and data service providers (many of which are pushing themselves as the panacea)? How do they continue to maximize the value and effectiveness from their data? What will they need to drive performance across their organization?
Marketers need simple answers to complex questions and guidance on how to implement a sustainable first-party data strategy. Even more so, marketers should embrace the opportunities created from the chaos, and design approaches that incorporate the best of emerging technology and data solutions within an open, flexible model.
Join us on July 20th at 2pm PST for a QA session with experts in data unification, customer data platform, and identity resolution as we tackle these questions.
Moderated by eSage Group’s Principal Architect, Jason Cannelos
Registrations are closed for this event.