eSage Group’s L.A. Marketing Analytics Group is excited to host Aaron LeValley, SVP Operations & Strategy at AEG and Michael Marsocci, Sr. Manager, Data & Analytics at The L.A. Kings to present “Retaining Your Best Customers: The Evolution of Season Ticket Sales”
In June we return with Aaron LeValley along with his right-hand man, Michael Marsocci to talk about what AEG and The L.A. Kings are doing to manage FAN RETENTION.
Key talking points for this presentation will include:
• Tapping data and analytics to manage the L.A. Kings fan-base, event ticketing, and the ever-evolving event landscape
• Maintaining levels of engagement with an existing fan base
• Combating Churn: Strategies and Tactics
• The Measurement of Success: What does a successful retention effort look like for The L.A. Kings, or any business?