After many years of meeting exclusively in Seattle, we are excited to co-host our 1st event on the EAST SIDE with Expedia Group! This is in addition to our event on 2/19 in SODO – we hope you can make it to both!
eSage Group’s Marketing Analytics Group presents Michael Lisin, Senior Manager, Strategy & Analytics & Stephanie Tong, Data Scientist, Marketing Content at Expedia Group to discuss, “Using Machine Learning to Better Understand & Target Customers.”
Please join us as Michael and Stephanie discuss how Expedia Group is using machine learning to help them unlock the answers to:
• Giving the right promotion to the right customer at the right time
• How Expedia does large-scale text optimization for marketing e-mails
• Learning what content to send at different stages of the customer cycle, across products, across countries
You can view Michael’s LinkedIn Profile here.
You can view Stephanie’s LinkedIn Profile here.
eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.