by eSage Group | Feb 18, 2012 | Article Review
Our continued thoughts on the great article from McKinsey that notes the importance of data driven marketing. Extracting Meaningful Intelligence Marketers today not only need to be able to plan for effective sales and marketing channel data integration, they also need...
by eSage Group | Feb 18, 2012 | Article Review
Read a great article from McKinsey that notes the importance of data driven marketing. Due to the new models of customer engagement and the technical complexity involved in dealing with the resulting mounds of data from social networks, websites, other online media...
