by eSage Group | Nov 8, 2015 | Article Review
Last week in Downtown LA, eSage Group and Microsoft hosted an Executive Learning Lounge focused on understanding and influencing the customer journey. The concept is a complex one. I came across this great article in the November issue of Harvard Business Review. I...
by eSage Group | Aug 9, 2013 | Article Review, Marketing Analytics
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...
by eSage Group | Feb 12, 2013 | Article Review, Marketing Analytics
“Wow, is this really true??…. A recent article by Doug Henschen in InformationWeek (see full text below) mentions a prediction from Gartner that indicates CMO’s will outspend CIO’s on technology by 2017. Even if this prediction is anywhere near true, it would be...
by eSage Group | Apr 20, 2012 | Article Review
The fast data concepts outlined in this article certainly make sense for certain situations, but it seems like there are numerous situations where customers would just be content to get their hands on big data at a less than glacial pace. The quantity, lack of...
by eSage Group | Apr 13, 2012 | Article Review
Interesting way to think about an organization. I definitely agree that the software layer is becoming more important every year and companies really need to think about how they are going to efficiently build and maintain this layer to serve both their customers and...
by eSage Group | Mar 29, 2012 | Article Review, Marketing Analytics
We Are All Marketers Now: Read a great article from McKinsey that notes the importance of data driven marketing. http://wp.me/p29dXf-r Follow us on Twitter @esagegroup
