by eSage Group | Mar 28, 2013 | Marketing Analytics
Last night was the 8th eSage Group co-sponsored Seattle Scalability MeetUp hosted at WhitePages.com. There were about 130 people in attendance to hear about HBase and Saffron. Very cool stuff!! Here is the SlideShare. Summary: Nick Dimiduk from Hortonworks, the...
by eSage Group | Mar 25, 2013 | Marketing Analytics
Last Wednesday, eSage Group’s Duane Bedard led a panel on Big Data at the Puget Sound Marketing Association’s MarketMix event. There were 400 people in attendance at the event. Duane, along with Adam Weiner of RedFin and Shish Shridhar of Microsoft had a candid...
by eSage Group | Mar 20, 2013 | Big Data
Today is the Puget Sound American Marketing Association’s MarketMix event that will be bringing together over 400 marketers for a day of learning and networking! During the 11:10 breakout session, Duane will be leading a panel discussion on Big Data. If you are...
by eSage Group | Mar 19, 2013 | Marketing Analytics
Harvard Business Review recently published the article “Advertising Analytics 2.0” in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in today’s multi-channel environment including both on...
by eSage Group | Mar 7, 2013 | Marketing Analytics
Big data offers a lot of promise and opportunities for improving the way we do marketing. As floods of data pour in from social media, mobile, weblogs, digital advertising, CRM, POS, etc., companies need to effectively store it and develop robust analytics to mine...
