by eSage Group | Nov 21, 2013 | Uncategorized
On Tuesday the 19th, we held our monthly Seattle Analytics MeetUp at Fado’s Irish Pub. The presentation this month was given by Tableau. They presented a case study on how Tableau uses their own product to drive marketing decisions. Standing room...
by eSage Group | Nov 21, 2013 | Uncategorized
I came across this article the other day in Forbes.com. Its author reiterates that marketing functions are still very much operating in silo. Today, you need to engage the customer across multiple channels more so than ever, the data received from those tactics...
