Insights into Big Data and Marketing

Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to some tips that eSage Group’s own Dean Bedard wrote in a prior Information Management article about the same subject.

Check out Michael’s article here: http://bit.ly/13Iapji