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How are Marketers Tracking and Optimizing Omnichannel Spend?

How are Marketers Tracking and Optimizing Omnichannel Spend?

by Dean Bedard | Mar 5, 2025 | Marketing Analytics

  In today’s competitive and ever-evolving digital landscape, marketers are under increasing pressure toensure that every dollar of their marketing budget drives results. Tracking and optimizing marketingspend across multiple customer engagement channels is no...

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