by Dean Bedard | Jul 18, 2025 | Advanced Analytics
In the continual evolution of Marketing Technology, Artificial Intelligence (AI) has emerged as the future cornerstone of marketing strategy. AI will change how every organization interacts with their clients. This, however, is not without its challenges. AI is...
by Dean Bedard | Mar 5, 2025 | Marketing Analytics
In today’s competitive and ever-evolving digital landscape, marketers are under increasing pressure toensure that every dollar of their marketing budget drives results. Tracking and optimizing marketingspend across multiple customer engagement channels is no...
