by eSage Group | Sep 13, 2012 | Uncategorized
With the proliferation of user interaction data available from digital sales and marketing channels, marketers now have more valuable knowledge than ever on their customers and how they interact across various marketing channels. Sources such as ecommerce sites,...
by eSage Group | Jul 2, 2012 | Uncategorized
Contact eSage Group for more information on how to create and implement an Intelligent Enterprise Marketing Platform! Step 1: Perform audit of the marketing goals for each marketing channel Discuss and document: The customer data that is currently being tracked via...
by eSage Group | May 17, 2012 | Uncategorized
By Raul Overa, Software Engineer So you have Big Data stored in Hadoop and want to make it accessible to Non-Java programmers? Hives lets you access your data without the need to create Map Reduce jobs . They let you access your data with SQL-like language...
by eSage Group | Apr 18, 2012 | Uncategorized
We are going to feature a technical article once a week by eSage’s very own,J’son Cannelos, Partner and Principal Architect. Check back every week for another Tech Talk with J’son. Have a question? Post a comment and he will be...
by eSage Group | Mar 26, 2012 | Article Review, Uncategorized
Intriguing Forester article. The author suggests that technology is so central to business these days that there should not really be a separate IT strategy, but rather a business strategy with a technology component. It’s hard to argue that technology is not...
by eSage Group | Mar 16, 2012 | Uncategorized
Last week, we posted an article on Microsoft integrating Hadoop tools into its products. The partner they worked with is called HortonWorks. So, what is the company named after an elephant in a Dr. Seuss book and why are they important to multi-channel...
