by eSage Group | Apr 22, 2013 | Marketing Analytics
Harvard Business Review recently published the article “Advertising Analytics 2.0” in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in today’s multi-channel environment including both on...
by eSage Group | Apr 18, 2013 | Big Data, Marketing Analytics
Earlier this month at Concordia University in Irvine, CA, students and business owners met and chatted with a diverse panel of six marketing professionals on the topics of Social Media, its ramifications on marketing today, our personal lives, and the lives of our...
by eSage Group | Apr 2, 2013 | Marketing Analytics
What happens when you attend and volunteer at your local American Marketing Association Chapter here and there for just over a year? Well, not typically, but in our case you get asked to become the acting leader of your entire chapter. We’re happy to announce that our...
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