We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups.
On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team.
In his presentation, Gavin will discuss
- Differences between B2B and B2C oriented brand analytics
- The unique data issues T-Mobile for Business has and how they are seeking to solve them
- The approach T-Mobile is taking to leverage their consumer marketing infrastructure and capability
- What the “perfect world” of tomorrow looks like for them
For more details and to RSVP, visit the Meetup page:
On May 15th, we have Pip Courbois, Director of Data Science at Groupon, discussing Practical CLV for Marketing Optimization.
Pip will walk through Groupon’s iterative approach from initial segmentation models to statistical predictive modeling. Topics include:
1. Introduction to Groupon & Customer-First Marketing
2. Groupon’s CLV approach contrasted to most out-of-the-box CLV solutions
3. Low cost to entry CLV for lifecycle growth and acquisition
4. Customer Lifetime Value Potential – the value of lifecycle growth events
5. Uses for CLV within Groupon Marketing
For more details and to RSVP, visit the Meetup page: