by eSage Group | Mar 19, 2013 | Marketing Analytics
Harvard Business Review recently published the article “Advertising Analytics 2.0” in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in today’s multi-channel environment including both on...
by eSage Group | Mar 7, 2013 | Marketing Analytics
Big data offers a lot of promise and opportunities for improving the way we do marketing. As floods of data pour in from social media, mobile, weblogs, digital advertising, CRM, POS, etc., companies need to effectively store it and develop robust analytics to mine...
by eSage Group | Mar 5, 2013 | Uncategorized
Last Wednesday, eSage Group co-sponsored the Seattle Scalability MeetUp. It was hosted at RedFin and over 100 people attended. Presentations were given by Braintree and Cloudant. We are really excited about next month’s presentation from the author of...
by eSage Group | Feb 15, 2013 | Big Data, Marketing Analytics
On Wednesday, February 13th, the Puget Sound American Marketing Association had their monthly luncheon at the Harbor Club in downtown Seattle. There was about 75 people in attendence. eSage Group was proud to be the exclusive sponsor. We were thrilled to be...
by eSage Group | Feb 12, 2013 | Article Review, Marketing Analytics
“Wow, is this really true??…. A recent article by Doug Henschen in InformationWeek (see full text below) mentions a prediction from Gartner that indicates CMO’s will outspend CIO’s on technology by 2017. Even if this prediction is anywhere near true, it would be...
by eSage Group | Nov 16, 2012 | Marketing Analytics
Every year organizations collect more and more data on customer ”touch points”. Technology advances are allowing for the storage and analysis of data that just 5 years ago wouldn’t have been possible. More data from an ever increasing number of marketing channels...
by eSage Group | Nov 15, 2012 | Big Data
By J’son Cannelos – Partner / Principal Architect, eSage Group “In God we trust; all others pay cash.” – Bob French, New Orleans Tuxedo Jazz Musician (1938 – 2012) This fairly simple Hive issue was driving me nuts for a while, so I wanted to get it...
by eSage Group | Nov 13, 2012 | Marketing Analytics
This is a bonus Tech Talk Thursday by J’son on a Tuesday! We are a wild bunch!! Enjoy! Background Usually, I design my SSIS packages into two sections. A Staging Group that is responsible for bringing in source data and a Final Group that is responsible for...
by eSage Group | Nov 6, 2012 | Uncategorized
A couple weeks ago, Disney was filled with little Trick-or-Treaters during their Halloween Festivities. Jason, who is currently work with Disney, was able to bring his two children, Nickolas and Sophia, to their downtown offices. There was trick-or-treating on all...
by eSage Group | Oct 11, 2012 | Marketing Analytics
I’ve wanted to write about this for some time, as it was a pretty tough challenge. First, some background: A couple years ago, I built a custom SSRS Parameter Viewer Control to replace the one that ships with ASP.NET ReportViewer control. The default prompt area of...
