by eSage Group | Apr 20, 2012 | Article Review
The fast data concepts outlined in this article certainly make sense for certain situations, but it seems like there are numerous situations where customers would just be content to get their hands on big data at a less than glacial pace. The quantity, lack of...
by eSage Group | Apr 18, 2012 | Uncategorized
We are going to feature a technical article once a week by eSage’s very own,J’son Cannelos, Partner and Principal Architect. Check back every week for another Tech Talk with J’son. Have a question? Post a comment and he will be...
by eSage Group | Apr 13, 2012 | Article Review
Interesting way to think about an organization. I definitely agree that the software layer is becoming more important every year and companies really need to think about how they are going to efficiently build and maintain this layer to serve both their customers and...
by eSage Group | Apr 3, 2012 | Marketing Analytics
As the author points out in this article (below), there are numerous ways to leverage big data to your marketing advantage, but she has mainly focused this discussion on the potential advantages of using big data analytics to perform multi-channel digital marketing...
by eSage Group | Mar 29, 2012 | Article Review, Marketing Analytics
We Are All Marketers Now: Read a great article from McKinsey that notes the importance of data driven marketing. http://wp.me/p29dXf-r Follow us on Twitter @esagegroup
by eSage Group | Mar 27, 2012 | Big Data
Gartner recently released the report “BPM Suites Evolve Into Intelligent BPM Suites.” The report discusses the importance and potential value of integrating analytics into operational processes. eSage asks the question “What if you could take it a step further and...
by eSage Group | Mar 26, 2012 | Article Review, Uncategorized
Intriguing Forester article. The author suggests that technology is so central to business these days that there should not really be a separate IT strategy, but rather a business strategy with a technology component. It’s hard to argue that technology is not...
by eSage Group | Mar 22, 2012 | Big Data, Marketing Analytics
Written almost a year ago, this article by Anoop Sahgal at Adobe still rings true. Highlights include: 1) Marketers need to bring data and channels into a single, comprehensive, and integrated solution. 2) CMOs must build their own core skill sets around data and...
by eSage Group | Mar 16, 2012 | Uncategorized
Last week, we posted an article on Microsoft integrating Hadoop tools into its products. The partner they worked with is called HortonWorks. So, what is the company named after an elephant in a Dr. Seuss book and why are they important to multi-channel...
by eSage Group | Mar 14, 2012 | Article Review
57% of #CMO are not basing marketing spend on ROI analysis, rather on historical spend and gut. How do you budget? Are you trying to establish KPI’s? >>Article from Marketing Charts http://bit.ly/zEGdh9 Only 14% of senior marketers whose companies use...
