by Dean Bedard | Mar 5, 2025 | Marketing Analytics
In today’s competitive and ever-evolving digital landscape, marketers are under increasing pressure toensure that every dollar of their marketing budget drives results. Tracking and optimizing marketingspend across multiple customer engagement channels is no...
by eSage Group | Oct 14, 2024 | Marketing Analytics
In the ever-changing landscape of marketing analytics, the comeback of Marketing Mix Modeling (MMM) has caught the attention of many marketing professionals. What’s interesting is that despite the spread of new, fast tracking tools like Multi-Touch Attribution...
by eSage Group | Jun 20, 2024 | Marketing Analytics, News
(Seattle, WA) — eSage Group, a leading data analytics and marketing technology consultancy, today announced that it is excited to have joined the Braze Alloys program as an official solutions partner. With eSage Group’s broad marketing analytics expertise, we...
by eSage Group | Aug 5, 2020 | Marketing Analytics
eSage Group is excited to present Eva Tseng, Sr Manager, Testing Optimization and Personalization and Brian Hannon, Digital Optimization Testing Manager at T-Mobile. Join us virtually at 2:00 pm PT on August 20th as Eva and Brian share “Optimization, Personalization...
