by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Uncategorized
Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics? Come to this month’s LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Marketing Analytics, Meetup
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types...
by eSage Group | Apr 25, 2017 | Advanced Analytics, Big Data, Marketing Analytics, Meetup
On April 4th, we had the pleasure of hosting Matt Marolda, Chief Analytics Officer with Legendary Entertainment at the monthly L.A. Marketing Analytics Group. The event is hosted by eSage Group. At our event, Matt presented on Disrupting Hollywood Paradigms with...
by eSage Group | Nov 21, 2016 | Advanced Analytics, Big Data, Marketing Analytics
By Rob Lawrence – Southern California Business Development Manager, eSage Group Attending the Variety Big Data Summit for three years in a row now has always been a rewarding and insightful endeavor for me. My understanding of the data landscape in...
by eSage Group | Jul 25, 2016 | Advanced Analytics, Marketing Analytics
Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics. Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term....
by eSage Group | Apr 5, 2016 | Advanced Analytics, Marketing Analytics
The landscape for marketing analytics solutions is more cluttered than ever with multiple options and approaches for marketing departments to consider. One option that we are seeing more and more of is a seductive offering that promises a simple, fast, nearly turnkey...
