by eSage Group | Jan 13, 2014 | Marketing Analytics, Uncategorized
Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing Association Los Angeles brought us an event brimming with hopeful marketers,...
by eSage Group | Oct 16, 2013 | Big Data, Marketing Analytics
Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like...
by eSage Group | Sep 15, 2013 | Big Data, Marketing Analytics
A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series. I had the honor of moderating an incredible panel...
by eSage Group | Sep 5, 2013 | Marketing Analytics
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the...
by eSage Group | Aug 23, 2013 | Marketing Analytics, Uncategorized
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from...
by eSage Group | Aug 9, 2013 | Article Review, Marketing Analytics
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...
