by eSage Group | Dec 6, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do...
by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative’s goal is to consolidate the Mobile and Café orders to improve customer wait time via...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Marketing Analytics, Meetup
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types...
by eSage Group | Apr 25, 2017 | Advanced Analytics, Big Data, Marketing Analytics, Meetup
On April 4th, we had the pleasure of hosting Matt Marolda, Chief Analytics Officer with Legendary Entertainment at the monthly L.A. Marketing Analytics Group. The event is hosted by eSage Group. At our event, Matt presented on Disrupting Hollywood Paradigms with...
