by eSage Group | Aug 9, 2017 | Advanced Analytics, Big Data
By ShiSh Shridhar, WW Director of Business Intelligence – Retail Sector, Microsoft You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Marketing Analytics, Meetup
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types...
