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Announcing April and May Seattle Marketing Analytics Meetup Speakers

by eSage Group | Mar 26, 2018 | Advanced Analytics, Data Driven Organization, Marketing Analytics

  We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups. On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team. In his presentation, Gavin will...

Sports Analytics: Integrating Predictive Athlete Performance & Marketing Campaigns

by eSage Group | Mar 6, 2018 | Advanced Analytics, Big Data

Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft’s experience in predictive sports analytics using machine learning built on Microsoft’s Sports Performance Platform. He will discuss predicting injury and overall...

Building a Better Data Driven Organization

by eSage Group | Feb 25, 2018 | Advanced Analytics, Data Driven Organization

Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and...

Multi-Platform Analytics

by eSage Group | Feb 14, 2018 | Advanced Analytics, Big Data, Marketing Analytics, Media and Entertainment

Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time,...

The Road Ahead w/ Vanguard’s Head of Digital Integration and Analytics

by eSage Group | Feb 2, 2018 | Advanced Analytics, Marketing Analytics, Meetup

Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the...
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