by eSage Group | Aug 23, 2013 | Marketing Analytics, Uncategorized
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from...
by eSage Group | Aug 9, 2013 | Article Review, Marketing Analytics
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...
by eSage Group | Jun 20, 2013 | Marketing Analytics
I can’t believe it has been two weeks since the AMA Los Angeles and eSage Group sponsored Big Data panel in LA. It was a full house at BlankSpaces in Downtown LA. The 3 panelists where Raj Babu from Universal Music Group, Christopher Bridges from ValueClick, and...
by eSage Group | Jun 11, 2013 | Marketing Analytics
Written by Rob Lawrence, eSage Group’s Strategic Relationship Manager Will someone please tell us all, once and for all, just what in tarnation is Big Data? What is it? Where is it? Who’s doing what with it? And why are they doing that? In one blog article I can...
by eSage Group | May 15, 2013 | Marketing Analytics
As the quantity of valuable marketing data grows, so does the amount of untapped insight that can be extracted! As marketers, we want to use these insights as a “secret weapon” to better understand and engage with our customers and ultimately drive revenue. eSage...
by eSage Group | Apr 18, 2013 | Big Data, Marketing Analytics
Earlier this month at Concordia University in Irvine, CA, students and business owners met and chatted with a diverse panel of six marketing professionals on the topics of Social Media, its ramifications on marketing today, our personal lives, and the lives of our...
by eSage Group | Apr 2, 2013 | Marketing Analytics
What happens when you attend and volunteer at your local American Marketing Association Chapter here and there for just over a year? Well, not typically, but in our case you get asked to become the acting leader of your entire chapter. We’re happy to announce that our...
by eSage Group | Mar 28, 2013 | Marketing Analytics
Last night was the 8th eSage Group co-sponsored Seattle Scalability MeetUp hosted at WhitePages.com. There were about 130 people in attendance to hear about HBase and Saffron. Very cool stuff!! Here is the SlideShare. Summary: Nick Dimiduk from Hortonworks, the...
by eSage Group | Mar 25, 2013 | Marketing Analytics
Last Wednesday, eSage Group’s Duane Bedard led a panel on Big Data at the Puget Sound Marketing Association’s MarketMix event. There were 400 people in attendance at the event. Duane, along with Adam Weiner of RedFin and Shish Shridhar of Microsoft had a candid...
by eSage Group | Mar 20, 2013 | Big Data
Today is the Puget Sound American Marketing Association’s MarketMix event that will be bringing together over 400 marketers for a day of learning and networking! During the 11:10 breakout session, Duane will be leading a panel discussion on Big Data. If you are...
