by eSage Group | Mar 11, 2014 | Uncategorized
Last night I had Happy Hour with “The Moon Elevator Guy” or as I, one of the 80’s generation, like to call him…The Moon Man…(Think MTV for all of you that don’t get the reference). Actually, his name is Michael Laine and he is...
by eSage Group | Feb 7, 2014 | Uncategorized
Thank You! …to everyone who joined us last Tuesday night for Ravi Iyer’s presentation on Using Data Science to Inform Values Based Marketing Campaigns. The slide deck from his presentation is now posted in our “Files” library at the LA Marketing Analytics Group home...
by eSage Group | Jan 13, 2014 | Marketing Analytics, Uncategorized
Well it’s the week after our third “First Tuesday Monthly LA Marketing Analytics Group” speaker discussion in beautiful Santa Monica, CA where eSage Group together with the American Marketing Association Los Angeles brought us an event brimming with hopeful marketers,...
by eSage Group | Dec 20, 2013 | Uncategorized
This past Tuesday we had the honor of hearing Jason Gowans speak at the eSage Group hosted Marketing Analytics Meetup in Seattle. Jason is the Principle Architect at Nordstrom Data Labs and he spoke about ‘How Nordstrom Utilizes Human Intelligence to Blend...
by eSage Group | Nov 21, 2013 | Uncategorized
On Tuesday the 19th, we held our monthly Seattle Analytics MeetUp at Fado’s Irish Pub. The presentation this month was given by Tableau. They presented a case study on how Tableau uses their own product to drive marketing decisions. Standing room...
by eSage Group | Nov 21, 2013 | Uncategorized
I came across this article the other day in Forbes.com. Its author reiterates that marketing functions are still very much operating in silo. Today, you need to engage the customer across multiple channels more so than ever, the data received from those tactics...
by eSage Group | Oct 16, 2013 | Big Data, Marketing Analytics
Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like...
by eSage Group | Sep 15, 2013 | Big Data, Marketing Analytics
A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series. I had the honor of moderating an incredible panel...
by eSage Group | Sep 5, 2013 | Marketing Analytics
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the...
by eSage Group | Aug 23, 2013 | Marketing Analytics, Uncategorized
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from...
