by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative’s goal is to consolidate the Mobile and Café orders to improve customer wait time via...
by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Uncategorized
Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics? Come to this month’s LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Big Data
By ShiSh Shridhar, WW Director of Business Intelligence – Retail Sector, Microsoft You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Marketing Analytics, Meetup
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types...
by eSage Group | Apr 25, 2017 | Advanced Analytics, Big Data, Marketing Analytics, Meetup
On April 4th, we had the pleasure of hosting Matt Marolda, Chief Analytics Officer with Legendary Entertainment at the monthly L.A. Marketing Analytics Group. The event is hosted by eSage Group. At our event, Matt presented on Disrupting Hollywood Paradigms with...
by eSage Group | Nov 21, 2016 | Advanced Analytics, Big Data, Marketing Analytics
By Rob Lawrence – Southern California Business Development Manager, eSage Group Attending the Variety Big Data Summit for three years in a row now has always been a rewarding and insightful endeavor for me. My understanding of the data landscape in...
