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Sports Analytics: Integrating Predictive Athlete Performance & Marketing Campaigns

by eSage Group | Mar 6, 2018 | Advanced Analytics, Big Data

Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft’s experience in predictive sports analytics using machine learning built on Microsoft’s Sports Performance Platform. He will discuss predicting injury and overall...

Building a Better Data Driven Organization

by eSage Group | Feb 25, 2018 | Advanced Analytics, Data Driven Organization

Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and...

Multi-Platform Analytics

by eSage Group | Feb 14, 2018 | Advanced Analytics, Big Data, Marketing Analytics, Media and Entertainment

Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time,...

The Road Ahead w/ Vanguard’s Head of Digital Integration and Analytics

by eSage Group | Feb 2, 2018 | Advanced Analytics, Marketing Analytics, Meetup

Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the...

Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

by eSage Group | Jan 2, 2018 | Advanced Analytics

As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle...

Mastering Your MarTech Stack

by eSage Group | Dec 6, 2017 | Advanced Analytics, Marketing Analytics, Meetup

Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do...
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