by Dean Bedard | Mar 5, 2025 | Marketing Analytics
In today’s competitive and ever-evolving digital landscape, marketers are under increasing pressure toensure that every dollar of their marketing budget drives results. Tracking and optimizing marketingspend across multiple customer engagement channels is no...
by Dean Bedard | Jul 18, 2025 | Advanced Analytics
In the continual evolution of Marketing Technology, Artificial Intelligence (AI) has emerged as the future cornerstone of marketing strategy. AI will change how every organization interacts with their clients. This, however, is not without its challenges. AI...
by eSage Group | Oct 14, 2024 | Marketing Analytics
In the ever-changing landscape of marketing analytics, the comeback of Marketing Mix Modeling (MMM) has caught the attention of many marketing professionals. What’s interesting is that despite the spread of new, fast tracking tools like Multi-Touch Attribution...
by eSage Group | Jun 20, 2024 | Marketing Analytics, News
(Seattle, WA) — eSage Group, a leading data analytics and marketing technology consultancy, today announced that it is excited to have joined the Braze Alloys program as an official solutions partner. With eSage Group’s broad marketing analytics expertise, we...
by eSage Group | Feb 25, 2021 | Engineering & Technology
Introduction Machine Learning is everywhere, and often in places you wouldn’t expect, including Siri, Google Searches, Retail Recommendations, Email Marketing, etc. Machine learning is also older than people think, despite existing in the young software industry....
by eSage Group | Oct 30, 2020 | Engineering & Technology
Introduction So you’ve got this great application, and it’s a perfect solution for your stakeholder. You’ve Dockerized your application code and setup orchestration for the individual services. Your Proof of Concept worked brilliantly—now it’s just time to ship it....
by eSage Group | Sep 4, 2020 | Data Driven Organization
eSage Group is excited to present Sujay Kar, VP of Strategic Analytics and Business Insights at Dollar Shave Club. Join us virtually on September 29th at 2pm PT (5pm ET) as Sujay discusses Analytics for a Direct to Consumer Business Model: What’s the same? What’s...
