by eSage Group | Dec 6, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do...
by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative’s goal is to consolidate the Mobile and Café orders to improve customer wait time via...
by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Uncategorized
Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics? Come to this month’s LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Big Data
By ShiSh Shridhar, WW Director of Business Intelligence – Retail Sector, Microsoft You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the...
by eSage Group | Aug 9, 2017 | Advanced Analytics, Marketing Analytics, Meetup
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types...
by eSage Group | Jun 14, 2017 | Uncategorized
I don’t care who doubts our ability to succeed, as long as it’s nobody on my team. – Kobe Bryant, Los Angeles Lakers Guard Prepare For Takeoff Everyone, these days, is jettisoning on premise storage and sending their data to the cloud. The reasons are varied, but...
by eSage Group | Apr 25, 2017 | Advanced Analytics, Big Data, Marketing Analytics, Meetup
On April 4th, we had the pleasure of hosting Matt Marolda, Chief Analytics Officer with Legendary Entertainment at the monthly L.A. Marketing Analytics Group. The event is hosted by eSage Group. At our event, Matt presented on Disrupting Hollywood Paradigms with...
by eSage Group | Nov 21, 2016 | Advanced Analytics, Big Data, Marketing Analytics
By Rob Lawrence – Southern California Business Development Manager, eSage Group Attending the Variety Big Data Summit for three years in a row now has always been a rewarding and insightful endeavor for me. My understanding of the data landscape in...
by eSage Group | Jul 25, 2016 | Advanced Analytics, Marketing Analytics
Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics. Quick note – Data is data and data is produced by everything, thus big data is really no longer an important term....
by eSage Group | Apr 5, 2016 | Advanced Analytics, Marketing Analytics
The landscape for marketing analytics solutions is more cluttered than ever with multiple options and approaches for marketing departments to consider. One option that we are seeing more and more of is a seductive offering that promises a simple, fast, nearly turnkey...
