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Driving TVOD Consumption in an SVOD World

Driving TVOD Consumption in an SVOD World

by eSage Group | Jul 13, 2020 | Media and Entertainment, Meetup

eSage Group is excited to present Evan Zarider, VP of Global Marketing Analytics, Consumer Insights and Strategy at NBCUniversal Media, LLC. Join us virtually on July 28th for the next installment of eSage Group’s Marketing Analytics Speaker Series as Evan shares...
The Future of Data Analytics in Streaming Media

The Future of Data Analytics in Streaming Media

by eSage Group | Feb 19, 2020 | Advanced Analytics, Marketing Analytics, Media and Entertainment

As the situation with COVID-19 continues to evolve and in the interest of everyone’s health and safety we have decided to postpone this event. We hope to reschedule to May 5th but that date is subject to change. We will be monitoring the situation and will only resume...

The Value of Fan Engagement w/ Claudio Ludovisi

by eSage Group | May 15, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment

Join us June 5th to hear Claudio Ludovisi discuss The Value of Fan Engagement. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss...

Attribution & Audience Intelligence w/ Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

by eSage Group | Mar 28, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment, Meetup

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including...

Multi-Platform Analytics

by eSage Group | Feb 14, 2018 | Advanced Analytics, Big Data, Marketing Analytics, Media and Entertainment

Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time,...

Featured Content

  • Bring Machine Learning Best Practices to Your Organization
  • Delivering Centralized Ad Spending Management with Marketing Cloud Intelligence powered by Datorama
  • Designing And Deploying An AWS Lake Formation Workflow
  • Maximizing Marketing Mediums with Multi-Touch Attribution Model
  • Better Box Office Predictions
  • Enterprise Data Infrastructure & Digital Advertising Analytics for Media Conglomerate
  • Competitive Reporting for Marketing Activities

Recent Posts

  • How are Marketers Tracking and Optimizing Omnichannel Spend?
  • Why “Old School” MMM is Making a Comeback and Why Marketers Should Leverage Both MMM and MTA
  • Press Release – eSage Group and Braze Announce Partnership
eSage Group | 113 Cherry St, PMB 32155, Seattle, WA 98104-2205 | (206) 342-9981