by eSage Group | Feb 25, 2018 | Advanced Analytics, Data Driven Organization
Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and...
by eSage Group | Feb 14, 2018 | Advanced Analytics, Big Data, Marketing Analytics, Media and Entertainment
Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time,...
by eSage Group | Feb 2, 2018 | Advanced Analytics, Marketing Analytics, Meetup
Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the...
by eSage Group | Jan 2, 2018 | Advanced Analytics
As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle...
by eSage Group | Dec 6, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do...
by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Meetup
Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative’s goal is to consolidate the Mobile and Café orders to improve customer wait time via...
