by eSage Group | Sep 18, 2018 | Uncategorized
eSage Group’s L.A. Marketing Analytics Group Presents Greta Shafrazian, Director Digital Research with Warner Bros, speaking on The Big Picture: Digital Trends in Culture. Please join us as Greta Shafrazian, Director of Digital Research at Warner Bros. & UCLA...
by Paco Perez | Aug 23, 2018 | Uncategorized
Join us on September 18th to hear Tom Souhlas, Director of Consumer Analytics at Zillow Group, discuss Personalization – how to do it and how not to do it! Abstract: Haven’t we always been personalizing? How do we make sure the machines are doing what we...
by eSage Group | Aug 9, 2018 | Uncategorized
“All Your Data Working Together: Actionable Insights” A 360 Degree Perspective of Datorama: from Client to Vendor to Consultant Presenting: Jeff Bertman, Chief Data Engineer and Director of Data Engineering at Machinima Digital Networks, Jack Cochran, Southwest...
by eSage Group | Jul 26, 2018 | Uncategorized
Curious about Customer Data Platforms (CDPs) and how they differ from Enterprise Data Warehouses (EDWs) and Digital Marketing Platforms (DMPs)? Come spend an hour with eSage Group’s own Principal Architect, J’son Cannelos, and we’ll discuss why CDPs are a growing...
by eSage Group | Jul 23, 2018 | Uncategorized
Join us August 21st to hear Glenn White, Director of Marketing Infrastructure at EA, discuss: CRM 3.0 The Evolution of CRM…Again. Abstract: We’ve been told for decades that 1:1 marketing is the future, that it’s what all brands need in order to best service...
by eSage Group | Jun 15, 2018 | Advanced Analytics, Data Driven Organization
During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at...
by eSage Group | Jun 13, 2018 | Advanced Analytics, Big Data, Data Driven Organization, Data Visualization, Marketing Analytics
Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started? eSage Group can help you leverage your current...
by eSage Group | May 21, 2018 | Data Visualization, Marketing Analytics
Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity. Mentorship, collaboration, continuous learning, a growth mindset, and, most of...
by eSage Group | May 15, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment
Join us June 5th to hear Claudio Ludovisi discuss The Value of Fan Engagement. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss...
by eSage Group | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Meetup
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
