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How Data Science is Driving Customer Satisfaction w/ Sujay Kar of FabFitFun

by eSage Group | Oct 17, 2018 | Uncategorized

eSage Group’s L.A. Marketing Analytics Group Presents Sujay Kar, Head of BI & Analytics with FabFitFun, speaking on “How Data Science is Driving Customer Satisfaction.” His presentation will focus on: The Smart Phone Changes Everything Trusted Friends...

Marketing Attribution using the Customer Journey w/ Chen Zhao of Tableau

by eSage Group | Sep 19, 2018 | Uncategorized

eSage Group’s Seattle Marketing Analytics Group presents, Chen Zhao, Director of Marketing Analytics and Insights with Tableau, speaking about Marketing Attribution using the Customer Journey. Join us on October 16th to hear Chen Zhao as she discusses how her...

The Big Picture: Digital Trends in Culture w/ Greta Shafrazian of Warner Bros

by eSage Group | Sep 18, 2018 | Uncategorized

eSage Group’s L.A. Marketing Analytics Group Presents Greta Shafrazian, Director Digital Research with Warner Bros, speaking on The Big Picture: Digital Trends in Culture. Please join us as Greta Shafrazian, Director of Digital Research at Warner Bros. & UCLA...

Let’s Get Personal… But Not That Personal w/ Tom Souhlas of Zillow Group

by Paco Perez | Aug 23, 2018 | Uncategorized

Join us on September 18th to hear Tom Souhlas, Director of Consumer Analytics at Zillow Group, discuss Personalization – how to do it and how not to do it! Abstract: Haven’t we always been personalizing? How do we make sure the machines are doing what we...

All Your Data Working Together: Actionable Insights in Real-Time w/ Machinima Digital Networks

by eSage Group | Aug 9, 2018 | Uncategorized

“All Your Data Working Together: Actionable Insights” A 360 Degree Perspective of Datorama: from Client to Vendor to Consultant Presenting: Jeff Bertman, Chief Data Engineer and Director of Data Engineering at Machinima Digital Networks, Jack Cochran, Southwest...

Customer 360: Customer Data Platforms Explained w/ Jason Cannelos

by eSage Group | Jul 26, 2018 | Uncategorized

Curious about Customer Data Platforms (CDPs) and how they differ from Enterprise Data Warehouses (EDWs) and Digital Marketing Platforms (DMPs)? Come spend an hour with eSage Group’s own Principal Architect, J’son Cannelos, and we’ll discuss why CDPs are a growing...

CRM 3.0 The Evolution of CRM…Again w/ Electronic Arts

by eSage Group | Jul 23, 2018 | Uncategorized

Join us August 21st to hear Glenn White, Director of Marketing Infrastructure at EA, discuss: CRM 3.0 The Evolution of CRM…Again. Abstract: We’ve been told for decades that 1:1 marketing is the future, that it’s what all brands need in order to best service...

A “Start-Up” Reporting & Analytics Group is Born Out of Crisis at Bank of America

by eSage Group | Jun 15, 2018 | Advanced Analytics, Data Driven Organization

During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at...

Implementing Machine Learning For Deeper Marketing Insights

by eSage Group | Jun 13, 2018 | Advanced Analytics, Big Data, Data Driven Organization, Data Visualization, Marketing Analytics

Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started?  eSage Group can help you leverage your current...

Creativity in the Digital Age w/ Roy Sharples of Microsoft

by eSage Group | May 21, 2018 | Data Visualization, Marketing Analytics

Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity. Mentorship, collaboration, continuous learning, a growth mindset, and, most of...
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