by eSage Group | Jul 26, 2018 | Uncategorized
Curious about Customer Data Platforms (CDPs) and how they differ from Enterprise Data Warehouses (EDWs) and Digital Marketing Platforms (DMPs)? Come spend an hour with eSage Group’s own Principal Architect, J’son Cannelos, and we’ll discuss why CDPs are a growing...
by eSage Group | Jul 23, 2018 | Uncategorized
Join us August 21st to hear Glenn White, Director of Marketing Infrastructure at EA, discuss: CRM 3.0 The Evolution of CRM…Again. Abstract: We’ve been told for decades that 1:1 marketing is the future, that it’s what all brands need in order to best service...
by eSage Group | Jun 15, 2018 | Advanced Analytics, Data Driven Organization
During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at...
by eSage Group | Jun 13, 2018 | Advanced Analytics, Big Data, Data Driven Organization, Data Visualization, Marketing Analytics
Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started? eSage Group can help you leverage your current...
by eSage Group | May 21, 2018 | Data Visualization, Marketing Analytics
Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity. Mentorship, collaboration, continuous learning, a growth mindset, and, most of...
by eSage Group | May 15, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment
Join us June 5th to hear Claudio Ludovisi discuss The Value of Fan Engagement. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss...
by eSage Group | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Meetup
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
by eSage Group | Apr 16, 2018 | Advanced Analytics, Marketing Analytics
Business Objective A subscription based clothing e-tailer in Los Angeles had been collecting lots of potentially insightful information on their customers, but they had not yet been able to mine this data and extract the desired insights to optimize their marketing...
by eSage Group | Apr 10, 2018 | Advanced Analytics, Data Driven Organization, Marketing Analytics, Meetup
T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great...
by eSage Group | Apr 10, 2018 | Data Driven Organization, Data Visualization, Marketing Analytics
Your organization is collecting and combining all kinds of data. The next step is to extract business value from it. To achieve that, you must be effective at communicating to stakeholders insights from your data through visuals and narrative. In his presentation,...