by eSage Group | Apr 16, 2018 | Advanced Analytics, Marketing Analytics
Business Objective A subscription based clothing e-tailer in Los Angeles had been collecting lots of potentially insightful information on their customers, but they had not yet been able to mine this data and extract the desired insights to optimize their marketing...
by eSage Group | Apr 10, 2018 | Advanced Analytics, Data Driven Organization, Marketing Analytics, Meetup
T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great...
by eSage Group | Apr 10, 2018 | Data Driven Organization, Data Visualization, Marketing Analytics
Your organization is collecting and combining all kinds of data. The next step is to extract business value from it. To achieve that, you must be effective at communicating to stakeholders insights from your data through visuals and narrative. In his presentation,...
by eSage Group | Mar 28, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment, Meetup
If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including...
by eSage Group | Mar 26, 2018 | Advanced Analytics, Data Driven Organization, Marketing Analytics
We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups. On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team. In his presentation, Gavin will...
by eSage Group | Mar 6, 2018 | Advanced Analytics, Big Data
Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft’s experience in predictive sports analytics using machine learning built on Microsoft’s Sports Performance Platform. He will discuss predicting injury and overall...
by eSage Group | Feb 25, 2018 | Advanced Analytics, Data Driven Organization
Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and...
by eSage Group | Feb 14, 2018 | Advanced Analytics, Big Data, Marketing Analytics, Media and Entertainment
Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time,...
by eSage Group | Feb 2, 2018 | Advanced Analytics, Marketing Analytics, Meetup
Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the...
by eSage Group | Jan 2, 2018 | Advanced Analytics
As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle...
